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Social Media & Performance Marketing Manager
Armenia · On-siteSalary not disclosedcontractStaff.am
We are looking for a skilled and results-driven Social Media & Performance Marketing Manager to join our team and manage social media marketing activities, paid advertising campaigns, and traffic acquisition initiatives for our iGaming projects. The successful candidate will be responsible for managing social media channels, planning and executing advertising campaigns across multiple digital platforms, and identifying effective traffic sources to increase audience reach, player acquisition, and campaign performance.
Responsibilities
- Manage and develop social media marketing activities across relevant platforms.
- Plan, launch, manage, and optimize paid advertising campaigns across social media and other digital advertising channels.
- Work with different advertising formats, including social media ads, display banners, native ads, push notifications, pop-up and pop-under ads, and video advertising.
- Identify, research, and evaluate advertising networks, traffic sources, and acquisition opportunities.
- Develop and manage retargeting and remarketing campaigns to re-engage audiences and improve conversion rates.
- Set up, manage, and monitor advertising campaigns using tracking systems and attribution tools.
- Analyze traffic quality, campaign performance, conversion rates, registrations, first-time deposits (FTDs), and other relevant performance indicators.
- Monitor advertising costs, campaign profitability, ROI, and ROAS.
- Evaluate traffic sources, advertising placements, landing pages, and campaign creatives to identify effective combinations.
- Conduct A/B testing and continuously optimize advertising strategies based on tracking data and campaign results.
Languages
- Work format
- On-site
- Seniority
- Lead
- Posted
- 11 Nov 2026
- Last verified
- In the last 3 days
- Apply by
- 11 Dec 2026
Required
- Practical experience in Social Media Marketing, Paid Advertising, Performance Marketing, or Traffic Acquisition.
- Experience managing paid advertising campaigns and optimizing them based on performance data.
Nice to have
- Good analytical skills and confidence working with campaign data and reporting.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, or server-side tracking integrations will be an advantage.
- English proficiency at B2 level or higher.
- Time management
- Planning marketing campaigns
- A/B testing
Trustline Service
- Marketing / Advertising / PR
- Yerevan, Armenia
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