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SoftConstruct is on a search for a new player to join our team. Strategic Marketing Leadership. Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals.
Responsibilities
- Strategic Marketing Leadership
- Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals
- Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
- Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies
- Branding & Market Positioning
- Establish a strong and consistent brand identity across all marketing channels
- Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
- Monitor industry trends and consumer behavior to optimize brand engagement
- Performance & Growth Marketing
- Lead data-driven performance marketing campaigns to maximize ROI
Languages
- Work format
- On-site
- Seniority
- Head
- Added
- 22 Sept 2026
- Last verified
- In the last 3 days
Required
- At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
- Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
- Excellent storytelling, content marketing, and PR management skills
- Open to travel for international events, networking, and business expansion
Nice to have
- Strong leadership and team management abilities
- Excellent communication, negotiation, and interpersonal skills
SoftConstruct
Armenian technology group building software across gaming, fintech, AI and data products, and the parent of BetConstruct, VBET, FeedConstruct and CreedRoomz.
- Software development and iGaming technology
- Founded in 2000
- Yerevan, Armenia
- 5000+ employees
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