Growth Manager (Credit Line)

Responsibilities

• Define and drive the growth strategy for Credit Line end-to-end with the business team. What we test, what we scale, what we kill.
• Own the Credit Line acquisition budget and the call on where it goes.
• Own the move into the middle class. Define who that customer is for us, where we reach them, and rebuild the acquisition mix around them.
• Get into the heads of our users. Understand what they need, what they're afraid of, what makes them pick us over the bank card they already have. A higher bar than getting them to download another app.
• Generate the experiments worth running, and be ready to get your hands dirty running them yourself, drag a new channel in, test it, ship the landing page, whatever the bet needs.
• Use data and a clear read of every vertical to land on bets the team actually believes in. Run them across paid channels, landing pages, onboarding, activation, and retention with acquisition and product. Coordinate with marketing, design, origination, affiliate, and web/SEO when a campaign or promo needs to land…
• Dig into the metrics that matter for Credit Line: CAC, approval and activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against the cost of risk. Find the real leverage, then design experiments that move those numbers.
• Build a clean experiment tracking system so learnings compound across quarters instead of getting lost.

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