Growth Manager (Credit Line)

Responsibilities

• Own the full Credit Line funnel — from awareness with marketing through acquisition, activation, and retention inside the product — with no dedicated engineering squad, so you're the connective layer holding marketing, acquisition, product, risk, and business together.
• Work closely with marketing, product, acquisition, design, risk and origination, affiliates, and web/SEO, and be the person the team comes to when they need to align on growth.
• Report to the Head of Growth and own the Credit Line acquisition budget — no direct reports, but real leverage over numbers that matter commercially.
• Define and drive Credit Line's growth strategy end-to-end with the business team — what to test, scale, or kill.
• Own the acquisition budget and decide where it goes.
• Lead the move into the Philippine middle class — define who that customer is, where to reach them, and rebuild the acquisition mix around them.
• Turn a real read on what customers need, fear, and compare us against into experiments worth running — hands-on when the bet calls for it, from testing a new channel to shipping the landing page yourself.
• Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product, tracking CAC, approval, activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against cost of risk to find where the real leverage is.
• Build a clean experiment-tracking system so learnings compound across quarters instead of getting lost.

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