Content Marketing Specialist

Responsibilities

• Role Accountability & Functions
• You'll own the day-to-day content engine. That means writing outbound copy that gets replies, keeping a content calendar on schedule, and running our social presence so it looks like a company that's actually alive.
• This is a hands-on writing and execution role, not a strategy role. Strategy comes from the CMO. You make it real, on time, every week.
• Outbound copy (the biggest piece)
• Write cold email sequences and LinkedIn outreach that get opened and answered
• Write re-engagement copy for prospects who went quiet
• Test subject lines and openers, then report what worked
• Adapt copy by vertical (apparel reads different than nutraceuticals)
• Build and schedule email sequences and campaigns
• Manage lists, segments, and workflows

Languages