Gamification manager

Responsibilities

• Develop, implement, and manage gamification mechanics and campaigns for online casino and sportsbook platforms.
• Create and optimize missions, challenges, tournaments, leaderboards, loyalty programs, achievements, and reward systems.
• Design campaign mechanics, participation rules, reward structures, and promotional activities.
• Plan and maintain a gamification and promotional campaign calendar.
• Configure, launch, monitor, and optimize gamification campaigns using relevant iGaming platforms and tools.
• Analyze player behavior, engagement, retention, participation rates, and campaign performance.
• Monitor key business metrics, including GGR, NGR, promotional costs, and campaign ROI.
• Conduct A/B testing and use performance data to improve campaign effectiveness.
• Collaborate with Product, CRM, Marketing, BI
• Design, and Development teams to deliver gamification initiatives.

Languages

Required

• At least 4 years of professional experience in the iGaming industry, with substantial experience in gamification, CRM, player retention, or iGaming product management.
• Hands-on experience with dedicated iGaming CRM or gamification platforms, such as Smartico, Optimove, Fast Track, or equivalent solutions.
• Familiarity with CRM segmentation, A/B testing, and campaign optimization.
• Good knowledge of Microsoft Excel or Google Sheets and reporting.

Nice to have

• Experience leading projects and coordinating cross-functional teams.
• Strong analytical, strategic, and problem-solving skills.
• English proficiency at B2 level or higher.
• Strong organizational, communication, and problem-solving skills.
• Strong attention to detail, initiative, and willingness to learn.
• Planning marketing campaigns

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