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Head of Marketing
Globbing
Armenia · On-siteSalary not disclosedfull-timeGlobbing Careers
We are seeking a dynamic Head of Marketing to lead the planning, development, and execution of our marketing strategies in one of the countries of operation. This role requires a well-rounded marketing professional who thrives in a fast-paced environment and has a proven track record in designing and executing campaigns that build brand awareness, drive qualified leads, and support overall business growth.
Responsibilities
- Oversee daily paid media campaigns on Google Ads, Meta, LinkedIn, YouTube, and/ or other platforms.
- Monitor and improve SEO and SEM performance.
- Lead email marketing efforts including list segmentation, automation, and A/B testing, manage email lists.
- Drive performance marketing strategies, focusing on CAC, ROAS, CPL, and LTV.
- Lead content strategy and execution across website and mobile app platforms.
- Conduct market and customer research to identify trends, behaviors, and opportunities.Lead competitor analysis.
- Manage and mentor a multidisciplinary marketing team.
- Set clear goals, KPIs, and career development paths for team members.
- Foster collaboration across departments (Product, Sales, Customer Happiness) to align messaging and goals.
- Coordinate with external partners (agencies, freelancers, influencers) to scale execution when needed.
Languages
- Work format
- On-site
- Seniority
- Head
- Posted
- 22 Sept 2026
- Last verified
- In the last 3 days
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