B2C Marketing Specialist

Responsibilities

• Strategy & Campaign Management
• Conceptualize, execute, and optimize end-to-end B2C marketing campaigns and product promotions to drive user acquisition, awareness, and reactivations.
• Plan and run complete marketing initiatives, such as tournaments, promotional contests, and gamified player experiences.
• Collaborate with product, design, content, and CRM teams to deliver cohesive brand messaging across all touchpoints.
• Partnerships & Influencer Management
• Build and manage relationships with external marketing vendors and agencies, ensuring smooth workflows and high-quality deliverables.
• Organize and oversee collaborations with streamers, influencers, and affiliate partners to drive brand awareness and user acquisition.
• Track, analyze, and optimize the performance of all external partners and streamer campaigns to ensure maximum ROI.
• Digital Marketing & Brand Visibility
• Leverage digital marketing channels (paid acquisition, social media, CRM/email, content marketing, in-app promotions) to increase brand exposure among target audiences.

Languages

Required

• Minimum 4+ years of hands-on experience in B2C digital marketing
• Deep understanding of multi-channel digital marketing strategies, campaign execution, and player/user journeys, along with hands-on knowledge of streaming platform algorithms (Twitch, Kick).
• Advanced data analysis skills with the ability to interpret key performance metrics, build comprehensive reports, and convert data-driven insights into actionable marketing strategies.

Nice to have

• Fluent in English with exceptional written, verbal, and interpersonal communication skills.

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