Head of Marketing (Sweden & Denmark) / VBET

Responsibilities

• Marketing Strategy & Commercial P&L Ownership
• Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
• P&L & Budget Ownership
• Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns.
• Channel Mastery
• Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.
• Brand, Acquisition & Market Growth
• Brand Leadership
• Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
• Acquisition & Retention

Languages

Nice to have

• Experience: 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
• Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
• Advanced proficiency in marketing analytics platforms (e.g., GA4, AppsFlyer) and BI visualization tools (e.g., Metabase, Tableau, Power BI).
• Excellent command of English (written and verbal)
• Analytical, resilient under pressure, and capable of making critical, data-driven decisions in a fast-changing market.

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