Marketing Specialist

Responsibilities

• Delivery platforms: Yandex Eats and Glovo
• Manage all brand pages on Yandex Eats and Glovo: menus, descriptions, photos, prices, availability and categories
• Plan, launch and manage promotions: discounts, combos, free delivery, banners, featured placements and platform campaigns
• Control promotional and advertising spend on both platforms against the approved monthly budget
• Track results of every promotion: orders, sales, average check, new vs. returning customers, cost per order and return on spend
• Analyze delivery sales by brand, platform, product, day and hour; identify best and worst performers along with Finance team
• Prepare weekly and monthly delivery reports for management with clear recommendations
• Monitor ratings, reviews and complaints, and work with venue managers to fix recurring issues (wait times, packaging, missing items)
• Communicate with Yandex and Glovo account managers on campaigns, terms and platform opportunities
• Check platform invoices and commission reports against our own sales data

Languages

Required

• Strong numbers skills: confident with Excel or Google Sheets (formulas, pivot tables, simple dashboards)
• Practical experience with Instagram, Facebook and TikTok content and with Meta Ads
• Good copywriting skills

Nice to have

• Languages: fluent Armenian and Russian; good English
• Organized, detail-oriented and able to manage several brands at once
• Digital marketing
• Market analysis

Other open roles here

• Head of MarketingArmenia · On-site