Performance Marketing Specialist

Responsibilities

• Campaign Architecture & Execution
• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition
• Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments
• Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format
• Own campaign performance end-to-end: from brief to launch to optimisation to reporting
• Tracking, Attribution & Technical Infrastructure
• Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines
• Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to Google
• Define the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoning
• Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive asset

Languages