Product Marketing Specialist

Responsibilities

• Understand customers and use cases: identify who uses each platform, the communication problems they face and why they would choose Dexatel.
• Create compelling offers: develop positioning and messaging, and propose packages and promotional offers for priority integrations.
• Drive inbound demand: work with SEO and content on integration pages, use-case articles, competitor comparisons, email campaigns, webinars and launches that attract relevant buyers.
• Improve marketplace visibility: build app listings, screenshots, demos and review initiatives to increase discovery and installations.
• Support sales: join customer calls, demo use cases, support proposals and help sales handle objections and close deals.
• Support partner sales: create offers and materials with sales and partnerships for CRM agencies, consultants and resellers.
• Improve conversion: work with the product team to help customers complete setup, start using integrations and become paying customers.
• Bring customer feedback into product decisions: identify improvements that could increase adoption or help win deals.

Languages