Email Marketing Specialist

Responsibilities

• Build, format, and modify responsive email templates and landing pages using Marketo's modular editor
• Utilize basic HTML/CSS to troubleshoot layout issues, format text, and ensure responsive rendering across all major email clients and devices
• Convert designs (Figma) into pixel-accurate, cross-client-compatible emails
• Build and maintain Marketo landing pages, forms, and reusable design-system components/modules to speed up future production
• Build and configure Marketo Smart Campaigns and Smart Lists
• Set up diverse campaign types (e.g., single-cast emails, multi-touch nurture/drip sequences, webinar/event promotions)
• Manage campaign assets, tokens, dynamic content, and program structures using Marketo best practices (naming conventions, folder structures)
• Support database hygiene, list management, and lead scoring/routing logic in coordination with marketing operations
• Monitor and troubleshoot deliverability, rendering, and tracking issues
• Perform Quality Assurance (QA) on all emails to ensure flawless rendering, working links, and accurate personalization tokens

Languages