CRM & Lifecycle Marketing Specialist

Responsibilities

• Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation
• Manage complete setup and maintenance of all email communications including templates, routing, deliverability, and compliance
• Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers
• Create and optimize automated workflows that drive consistent user engagement
• Develop reactivation and churn reduction strategies including churn calculation frameworks and reengagement flows
• Define the hierarchy of communication channels across email, push, SMS, WhatsApp, Telegram, and in app messaging
• Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
• Build A B tests to optimize messaging, timing, content, and delivery
• Work with Product and Data to ensure accurate event tracking and CRM data mapping
• Produce weekly CRM campaigns that align with product updates, promotions, and marketing activations

Languages