Pascal Gaming is on a search for a new player to join our team. Lead Generation & Funnel Management. Design, implement, and optimize B2B marketing funnels to consistently generate qualified leads.

Responsibilities

Lead Generation & Funnel Management
Design, implement, and optimize B2B marketing funnels to consistently generate qualified leads
Strategic Planning: Align marketing initiatives with sales goals to improve MQL (Marketing Qualified
Lead) to SQL (Sales Qualified
Lead) conversion rates
Relationship-Driven Initiatives
Develop, coordinate, and execute marketing activities including exclusive events, business trips, hospitality activities, and participation in major regional exhibitions
Digital Campaign Execution
Manage and optimize performance across platforms such as Zoho, Google Ads, LinkedIn Ads, and other essential marketing tools
Content Strategy & Analytics

Languages

Work format: On-site
Seniority: Mid
Added: 22 Sept 2026
Last verified: In the last 3 days

Required

2+ years of experience in B2B marketing or sales management
Hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho), digital marketing tools, and data analysis
Fluency in English is required for international partner communication and global campaign management

Nice to have

Preferably within the IT or Fintech sectors
Strategic Problem Solving
Agility & Communication

SoftConstruct

Armenian technology group building software across gaming, fintech, AI and data products, and the parent of BetConstruct, VBET, FeedConstruct and CreedRoomz.

Software development and iGaming technology

Founded in 2000

Yerevan, Armenia

5000+ employees

softconstruct.com

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