Data Analyst is responsible for assessing the effectiveness of marketing campaigns, technical tuning of data collection systems, and in-depth analysis of customer behavior. His/her main goal is to optimize marketing funnels based on data and implement attribution models that will help increase the return on marketing investment (ROI).

Responsibilities

Develop and implement marketing attribution models to assess the impact of different marketing channels on sales
Build and analyze marketing funnels to identify weak points in the customer journey
Implement technical setup (GA4, GTM, Firebase) of website and mobile app analytics and ensure accurate tracking of events
Create personalized reports and automated dashboards on marketing activities
Ensure data integrity by comparing information from CRM tools, banking systems, and analytics platforms
Make recommendations for optimization of marketing budgets and enhancement of campaign efficiency
Automate reporting processes using SQL or other analytics tools

Languages

Work format: On-site
Seniority: Mid
Added: 10 Nov 2026
Last verified: In the last 3 days

Required

Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Knowledge of SQL (for working with databases)
Knowledge of data visualization tools (Looker Studio, Power BI)
Knowledge of Python

Nice to have

Experience in mobile app tracking (Firebase/AppsFlyer) will be a plus

Ameriabank CJSC

One of Armenia's largest universal banks, hiring in Yerevan and Gyumri.

Finance / Banking / Insurance

Yerevan, Armenia

ameriabank.am

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Data Analyst, Marketing and Communication Department