Head of Marketing Compliance

Responsibilities

• Lead a marketing compliance function and scale up the team.
• Design and implement a scalable global compliance framework supported by policies and procedures governing marketing and external communications, including advertising, promotions, social media, and product launch communications.
• Develop and maintain marketing compliance policies and procedures tailored to the unique risks associated with both CeFi and DeFi offerings.
• Work closely with Legal and Compliance teams to define and operationalize a review and approval process for marketing and product communications, ensuring timely and compliant go-to-market execution.
• Establish a robust and effective ongoing post-publication monitoring program to ensure that post-campaign marketing materials (including social media and engagement with influencers/KOLs and affiliates) and lookbacks adhere to global and local marketing standards.
• Leverage AI-enabled technological solutions to develop a holistic global marketing compliance controls framework that can scale appropriately with the business’ growth.
• Track, report, and remediate incidents or issues arising from marketing activities.
• Monitor global regulatory developments relevant to crypto marketing and advertising. Proactively assess and implement required changes to the marketing compliance program based on regulatory updates.
• Partner with Product, Legal, Risk, Central Compliance and Marketing teams to ensure all product launch communications and campaigns are fully compliant with global regulations and company policies.
• Support the business in making decisions while considering regulatory risks and compliance obligations.

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