Growth Lead, Discover

Responsibilities

• Own growth for the Discover marketplace.
• Drive traffic to Discover, experiment with how consumers find and engage with Discover, and grow its GMV and transaction volume.
• A/B testing and experimentation. Run experiments to better acquire, engage, and retain traffic. Test what people see when they arrive on Discover, the algorithms behind recommendations, and marketplace structure.
• Build Circle's end-to-end lifecycle email programs.
• Build the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
• Build an SEO program. Grow Discover's organic surfaces and SEO / AEO across product pages and distribution partnerships with the creators already building on Circle.
• Drive creator success on the marketplace. Help creators listed on Discover succeed by sending them buyers who convert and stay, diagnosing which categories generate traffic but underconvert, and applying those learnings across the marketplace.
• Build the team's reporting. Track funnel performance by category, cohort retention of Discover-sourced members, and what individual creators earn from the marketplace, and own reporting on performance and recommendations to leadership.
• Help shape and execute Discover's growth strategy.
• Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.

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