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Head of Affiliates / VBET
SoftConstruct
Remote · worldwide not confirmedSalary not disclosedfull-timeVerified recentlySoftConstruct Careers
The Head of Affiliates owns the end-to-end strategy and growth of the affiliate marketing channel: from strategy development and P&L management to building the partner network and leading the team. The primary goal of this role is to drive scalable revenue growth, acquire high-value players (NGR/LTV), and achieve target ROI/CPA metrics.
Responsibilities
- 1. Strategy & Commercial Management
- Strategy & P&L: Define and execute the affiliate marketing strategy aligned with business targets; hold full ownership of the channel P&L, controlling CPA, LTV, and ROI.
- Goal Setting: Establish clear targets by market and partner tier, cascading them into individual and team KPIs.
- Analytics & Reporting: Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances.
- Partner Relations & Campaign Operations
- Portfolio Management
- Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners—prioritizing traffic quality and player value over raw volume.
- Negotiation & Deal Structuring: Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability.
- Campaigns & Cross-Functional Alignment
- Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams.
Languages
- Work format
- Remote
- Seniority
- Head
- Added
- 22 Sept 2026
- Last verified
- 22 Sept 2026