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Performance Marketing Manager

Freedx

Armenia · On-siteSalary not disclosedfull-timeFreedx Careers

As the Performance Marketing Manager at Freedx, you will take the lead on developing and executing data-driven campaigns across various digital channels to maximize new user acquisition, reduce cost per acquisition (CPA), and increase lifetime value (LTV). Reporting to the Head of Marketing, you will also oversee the email direct marketing (EDM) and lifecycle marketing initiatives, ensuring that all touchpoints along the customer journey are optimized for engagement and conversion.

Responsibilities

  • 1. Performance Marketing Strategy
  • Develop and manage multi-channel performance marketing campaigns (Search, Display, Social, Affiliate, etc.) to drive user acquisition and revenue growth.
  • Own and optimize paid media spend, ensuring efficient allocation of budget across platforms based on ROI.
  • 2. Email and Lifecycle Marketing
  • Plan and execute lifecycle marketing campaigns, including onboarding, activation, retention, and reactivation to enhance overall user engagement.
  • Oversee the EDM strategy: segment audiences, create compelling content, and establish automated workflows that deliver personalized user journeys.
  • 3. Analytics and Optimization
  • Continuously analyze channel performance, identify areas for improvement, and run A/B tests to optimize campaigns for better results.
  • Utilize data insights from user behavior, channel metrics, and conversion funnels to refine targeting and messaging.
  • 4. Collaboration and Stakeholder Management

Languages

    Work format
    On-site
    Seniority
    Lead
    Posted
    4 Aug 2026
    Last verified
    In the last 3 days

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