Head of Digital Marketing Department

Responsibilities

• Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.
• Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement
• Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement
• Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building
• Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools
• Plan annual, quarterly, and monthly budgets for paid advertising campaigns
• Provide annual, quarterly, and monthly performance reports, define and measure KPIs
• Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy
• Constantly monitor emerging trends, technologies, and tools in digital marketing.
• Implement innovative strategies to stay ahead of competitors and accelerate growth

Languages