Data Analyst

Responsibilities

• Data Collection and Analysis
• Collect and analyze data from various sources, including marketing campaigns, social media, customer feedback, and market research.
• Use statistical methods to interpret data, including behavioral data, identify trends, and provide actionable insights for marketing and PR strategies.
• Marketing Campaign Performance and Monitoring
• Monitor and evaluate campaign performance to measure the effectiveness of marketing campaigns (such as ROI (Return on Investment)), across all business domains of Yeremyan Projects and provide regular reports to the Marketing Manager of the company.
• Conduct in-depth analysis to assess the effectiveness of marketing channels (e.g., social media, email, advertising) to optimize campaign performance within each industry segment of the company.
• Develop metrics to measure the effectiveness of marketing and PR initiatives within different business domains of the company.
• PR Impact Assessment
• Conduct quantitative and qualitative analyzes of media coverage and complete sentiment analysis to evaluate PR campaign effectiveness within different business domains of the company.
• Assess the impact of PR initiatives on brand perception, awareness, and reputation management specific to each industry sector.

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