Senior Regional Marketing Specialist

Responsibilities

• Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
• Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
• Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
• Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
• Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
• Partner directly with Product Management to connect U.S. customer feedback and competitive trends directly to product roadmap decisions.
• Identify, negotiate, and establish long-term strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.

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