Marketing Specialist

Responsibilities

• Develop campaign concepts, key messages, communication channels, timelines, and budgets.
• Plan and coordinate public awareness and educational campaigns on health insurance, healthcare services, preventive programs, and other priority topics.
• Coordinate the creation and distribution of digital content, videos, social media materials, outdoor advertising, printed materials, and other communication materials.
• Manage the production of marketing materials, ensuring their alignment with approved objectives, key messages, and brand guidelines.
• Oversee campaign implementation, ensuring adherence to approved plans and deadlines.
• Support the organization of the marketing components of public events, awareness initiatives, exhibitions, conferences, and other events.
• Where necessary, coordinate marketing activities with healthcare organizations, government bodies, non-governmental organizations, and other partners.
• Identify opportunities for partnerships and joint public awareness campaigns.
• Evaluate the effectiveness of completed campaigns and recommend improvement measures.
• Implement and optimize paid digital advertising campaigns, as needed.

Languages