Senior Google Ads Manager (part-time)

Responsibilities

• Full channel P&L for Google Ads Search, Performance Max, Demand Gen, and Shopping/feed-based formats where relevant.
• Bidding and account architecture at scale — value-based bidding, tROAS/tCPA, portfolio strategies, budget pacing, and the account structure that makes them work rather than fight each other.
• The signal layer. Offline conversion imports, enhanced conversions, server-side tracking, and CRM-to-Google feedback loops so smart bidding optimizes toward revenue and qualified leads, not top-of-funnel noise.
• Geo expansion. Launch and scale new markets: keyword research in-language, localization QA, market-specific landing pages, budget allocation across a global portfolio.
• Measurement and incrementality. Geo-lift tests, holdouts, MMM inputs, attribution disputes — and the judgment to know when platform-reported ROAS is lying to you.
• Creative and landing page velocity. Ad copy testing at scale (including AI-assisted production), RSA asset management, and a continuous LP/CRO testing roadmap with design and web.
• Competitive strategy. Brand defense, conquesting, auction insights, and pricing-pressure response.

Languages