Growth Marketing Manager

Responsibilities

• Product & Market Audit: Run a deep-dive analysis of SafeMe, our historical marketing data, and early traction signals from the UK.
• Rapid UK Discovery: Decode the UK market. Define target segments, user vocabulary, barriers, and core motivations—focusing heavily on women aged 18–35 and urban parents.
• Positioning & Narrative: Architect the UK value proposition. Define a tone of voice, craft key messaging, and build compelling narratives around everyday safety.
• The 3–6 Month Growth Playbook
• Design an aggressive channel strategy (Meta, TikTok, Google), map out the exact role of each platform, and build a relentless creative testing roadmap.
• Full-Funnel, Hands-On Execution: Script, brief, and oversee creative production, while staying close to the metal by personally launching, managing, and scaling performance campaigns.
• Continuous A/B Experimentation: Run non-stop tests on copy, hooks, angles, and audiences, translating fast data into instant growth recommendations.
• Board & Investor Reporting: Keep stakeholders aligned by owning the ultimate growth metrics: CAC, CTR, CPC, trial-to-paid conversions, and cohort retention.

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