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Digital Marketing Manager
SoftConstruct
Armenia · On-siteSalary not disclosedfull-timeVerified recentlySoftConstruct Careers
Pascal Gaming is on a search for a new player to join our team. Lead Generation. Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns.
Responsibilities
- Lead Generation
- Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns
- Paid Advertising
- Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks
- SEO & GEO Optimization
- Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance
- Channel & Content Management
- Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion
- Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization
- Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities
Languages
- Work format
- On-site
- Seniority
- Lead
- Added
- 22 Sept 2026
- Last verified
- 22 Sept 2026