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Digital Marketing Manager
Armenia · On-siteSalary not disclosedfull-timeSoftConstruct Careers
Pascal Gaming is on a search for a new player to join our team. Lead Generation. Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns.
Responsibilities
- Lead Generation
- Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns
- Paid Advertising
- Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks
- SEO & GEO Optimization
- Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance
- Channel & Content Management
- Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion
- Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization
- Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities
Languages
- Work format
- On-site
- Seniority
- Lead
- Added
- 22 Sept 2026
- Last verified
- In the last 3 days
Required
- Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required
- Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms
- Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing
Nice to have
- Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets
SoftConstruct
Armenian technology group building software across gaming, fintech, AI and data products, and the parent of BetConstruct, VBET, FeedConstruct and CreedRoomz.
- Software development and iGaming technology
- Founded in 2000
- Yerevan, Armenia
- 5000+ employees
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