Product Marketing Director, Velocity

Responsibilities

• Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
• Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
• Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
• Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
• Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
• Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
• Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.

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