Social Media Owned Channels Practice Lead

Responsibilities

• Channel Architecture & Strategy: Define and execute the multi-channel roadmap across all main brand channels, sub-brands, community hubs, and the corporate blog to build brand equity and drive audience acquisition.
• Team Leadership & Operations
• Lead, mentor, and manage the internal SMM team—including execution specialists responsible for content distribution and community managers driving real-time audience engagement.
• Creative Briefing & Stakeholder Alignment
• Act as the primary strategy lead interfacing with the centralized creative team; produce clear briefs, oversee visual and copy alignment, and ensure all assets fit platform-specific best practices.
• Influencer Marketing Ecosystem
• Design and oversee the bank’s influencer marketing framework, including creator selection, campaign briefs, contract negotiations, co-creation workshops, brand integration rules, and performance tracking across key opinion leaders.
• Governance & Workflow Standards: Establish structured publishing workflows, posting cadences, cross-channel distribution models, RACI matrices, and tone-of-voice compliance across all digital sub-brands.
• Performance Analytics & Media Budgeting
• Manage paid social media budgets, configure performance tracking, set KPIs, and present executive reporting on ROI, reach, conversion, and community health.

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