Marketing Partnerships Manager (AdTech, B2B)

Responsibilities

• Strategy and roadmap. Define positioning, priority markets, channels and partners, and set out the stages: pilot, recurring sales, scaling, automation.
• Partner network. Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory.
• Lead negotiations and manage partner relationships and quality.
• Monetization model. Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line.
• Offers and packages. Package external channels into clear products, including bundles with ETG inventory, and define pricing.
• Data and measurement. Together with the data, legal and product teams, define how ETG data and audiences are used in external channels, and set up measurement down to bookings. Ensure compliance with data regulations (GDPR and regional rules).
• Sales together with the Marketing Hub team.
• Support the sales team: prepare case studies, materials and pitches, and join key deals with hotels, DMOs, airlines and rail operators.
• Campaign launch and management.
• Build the process from brief to reporting (media planning, launch, optimization, reporting) and decide what we do ourselves and what we delegate to partners.

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