Senior Marketing Communications Specialist

Responsibilities

• Initiate, plan and carry out marketing activities and measures aimed at positioning the Brand and promoting the Bank's services and products
• Develop and implement the Bank's image and product promotion strategy, concept, promotion action plan, communication plan, media planning/placement in accordance with the procedures in force at the Bank, development of the target audience, and coordination with the interested departments
• Prepare marketing and/or communication briefs
• Prepare and monitor the timeline and budget of product and image campaigns, prepare quarterly reports and present them to the direct manager
• Develop and prepare marketing and informational materials, based on the features of the target audience and the marketing material, while maintaining the Bank's corporate style, brandbook requirements and other approved standards
• Carry out competitive research and analysis of marketing and advertising campaigns
• Based on market research and study data, and in line with market developments, present proposals for marketing activities
• Forecast the effectiveness of advertising campaigns, measure their current and final results, carry out analysis, and present the result of each campaign to the Department Head
• Monitor the quality and content compliance criteria of advertising materials prepared within the advertising campaign
• Ensure that advertising and informational materials for all Bank products are placed on all advertising and marketing channels, as well as in branches, and carry out regular monitoring of their availability and development of new materials or re-issues according to the relevant schedules

Languages

Nice to have

• Higher education in marketing, communications or another related field
• Excellent knowledge of English and Russian

Other open roles here

• Pre-Trial Debt Collection SpecialistArmenia · On-site
• Systems Monitoring Specialist (night shift)Armenia · On-site
• Customer Service Consultant (Yeghvard Branch)Armenia · On-site
• Machine Learning Engineer (Senior Level)Armenia · On-site
• Full Stack QA EngineerArmenia · On-site