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Talent Brand Manager

GitLab

Remote · United StatesSalary not disclosedfull-timeGitLab Careers

An overview of this role At GitLab, we’re looking for a Talent Brand Manager to shape how current and prospective team members understand what it means to work here. You’ll bring GitLab’s employer value proposition to life through storytelling, recruitment marketing, candidate education, and experiences that connect our external reputation to our internal culture.

Responsibilities

  • Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
  • Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
  • Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
  • Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
  • Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.
  • Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.
  • Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice.
  • Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.

Languages

    Work format
    Remote
    Seniority
    Lead
    Posted
    4 Sept 2026
    Last verified
    In the last 5 days

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