Employer Brand & Digital Communications Manager

Responsibilities

• Turn Salmon's EVP into targeted campaigns for the segments we actually want to hire — Engineering, Data, Product, across local and global markets — and run them across LinkedIn, Telegram, Instagram, TikTok, Reddit, and the other channels where that talent spends time.
• Build digital funnels end to end — audience segmentation, campaign mechanics, landing pages, lead capture, retargeting, and conversion — using AI and automation to run research, content, and reporting faster and more scalably.
• Turn strong employees into digital ambassadors and grow Salmon's presence in the online communities where target talent already spends time — and work with Recruiting on candidate quality, objections, and funnel drop-off to keep improving hiring conversion.
• Own the digital employer brand strategy and execution across priority markets and talent segments, activating the EVP across every candidate-facing touchpoint.
• Run LinkedIn organic and paid — audience targeting, testing, optimisation, and reporting — and build presence in relevant Telegram channels and professional groups.
• Build platform-native employer brand presence on Instagram (incl. Threads), TikTok, Reddit, and niche communities where talent researches careers, companies, and relocation.
• Develop employee digital advocacy: identify the right ambassadors, shape content with them, and help them build a credible external voice.
• Design talent-marketing funnels, campaign landing pages, and candidate journeys from first interaction to recruiter handoff — and keep career-site and job-board presence fresh and converting.
• Manage online reputation and brand mentions across search, communities, and review platforms — and own the analytics that tie digital activity to qualified candidate outcomes, from reach through to hire.

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