Pascal Gaming is on a search for a new player to join our team. Positioning & Messaging. Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels.

Responsibilities

Positioning & Messaging
Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels
GTM Strategies
Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles
Sales Enablement
Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders
Cross-Functional Collaboration
Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns

Languages

Work format: On-site
Seniority: Lead
Added: 22 Sept 2026
Last verified: In the last 3 days

Required

Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams

Nice to have

Preferably within IT or Fintech sectors
Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage
Fluency in English is necessary for international communication and strategy development

SoftConstruct

Armenian technology group building software across gaming, fintech, AI and data products, and the parent of BetConstruct, VBET, FeedConstruct and CreedRoomz.

Software development and iGaming technology

Founded in 2000

Yerevan, Armenia

5000+ employees

softconstruct.com

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Product Marketing Manager