Sr. Field Marketing Specialist - US Public Sector

Responsibilities

• Strategic Ownership: Define and execute the field marketing strategy for your specific segment(s) aligned with corporate objectives, marketing goals, and sales targets.
• Own end-to-end planning and execution of strategy and tactics.
• Design repeatable, scalable programs and processes that generate predictable pipeline growth.
• Data-Driven Strategy
• Build and refine a field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
• Pipeline Management
• Deliver measurable pipeline targets with full accountability for conversion across your segment(s), target accounts and vertical segments. Optimize programs and processes that continuously improve conversion rates.
• Stakeholder Engagement
• Build strong relationships and alignment with key stakeholder organizations including Sales, Channel, BDR, Corporate Marketing, Marketing Services – Operations, Integrated Campaigns, Digital.
• Impactful Content

Languages