Senior Product Marketing Manager

Responsibilities

• Shape messaging and positioning. Use customer, market, and competitive insight to inform how we position Modern Health, then turn our clinical differentiation, platform capabilities, and customer proof into clear, audience-specific narratives and practical messaging teams can use across the buyer and member journey.
• Lead go-to-market strategy and execution.
• Develop and deliver go-to-market plans for product launches, feature enhancements, positioning updates, and other initiatives—aligning teams on readiness, milestones, communications, enablement, assets, and success measures, then using performance and field feedback to refine the approach.
• Bring product stories to market through campaigns.
• Partner with Demand Generation, Brand, Content, Events, and Client Marketing to develop integrated campaigns with a clear audience, message, channel plan, and desired action; use results and feedback to improve them.
• Equip Sales and customer-facing teams.
• Create and refresh sales enablement and competitive tools—including pitch content, talk tracks, battlecards, objection handling, and RFP support—and deliver enablement that helps teams communicate our value with confidence.
• Be a visible strategic partner across teams. Work with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions, align priorities, make tradeoffs explicit, and keep the highest-impact work moving.
• In your first six months
• Priority audiences and initiatives have clearer, more consistent messaging informed by customer, market, and competitive insight.

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