Employer Branding Manager

Responsibilities

• Develop and execute the employer branding and external HR communication strategy to strengthen the company's employer brand and market presence.
• Manage and grow the company's careers and employer branding presence across social media platforms (Facebook, Instagram, etc.) by creating engaging content and maintaining content calendars that showcase our culture, values, and people.
• Coordinate the production of employer branding content (articles, videos, social media assets, and campaigns) in collaboration with internal stakeholders, designers, and external vendors.
• Plan, launch, and optimize recruitment marketing and employer branding campaigns across digital and paid media channels (e.g., Meta Ads Manager).
• Build and support talent pipelines through lead generation initiatives, while managing candidate engagement and responding to inquiries across employer branding channels.
• Monitor, analyze, and report on campaign performance, including ROI, cost-per-lead, audience engagement, and other key marketing metrics to drive continuous improvement.
• Plan and execute employer branding initiatives and external events, including career fairs, university partnerships, webinars, meetups, and other recruitment marketing activities.
• Ensure a consistent, engaging, and high-quality employer brand experience across all digital and in-person candidate touchpoints.

Languages

Required

• 3+ years of experience in Employer Branding, Recruitment Marketing, or a Marketing/PR role.
• Strong expertise in digital marketing, social media management, paid advertising, and employer branding campaigns (Meta Ads Manager, Google Marketing Platform, Tag Manager, etc.).
• Experience coordinating content production, managing external vendors, and creating engaging employer branding content

Nice to have

• Excellent copywriting, communication, and English language skills.
• Strong organizational, project management, and cross-functional stakeholder management abilities.

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