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Head of Marketing
rePublic Group (Wine Republic, Thaiwine Republic, Asador, Mao, Kebab.lab)
Armenia · On-siteSalary not disclosedcontractStaff.am
Each concept has its own identity, audience and voice. The Head of Marketing will keep every brand distinct while building the strength of rePublic Group as a whole.
Responsibilities
- Strategy and planning
- Build and own the monthly marketing strategy and calendar for the group and for each of the five concepts
- Define a clear positioning, target guest and tone of voice for every brand, and protect it across all touchpoints
- Set marketing KPIs, track them and report results to management
- Plan and control the marketing budget, with clear return on spend for every major activity
- Brand management
- Act as brand guardian for Wine Republic, ThaiWine Republic, Asador, Mao and KEBAB.LAB
- Keep brand books, visual identity and guidelines up to date, and make sure menus, signage, uniforms, packaging and print follow them
- Lead branding and launch marketing for new concepts, new venues and refurbishments
- Work with the operations and kitchen teams on menu launches, seasonal offers and new products
Languages
- Work format
- On-site
- Seniority
- Head
- Posted
- 4 Nov 2026
- Last verified
- In the last 3 days
- Apply by
- 4 Dec 2026
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