Senior Performance Marketing Manager, Travel

Responsibilities

• Own the full paid performance portfolio for B2B Travel, covering strategy, execution, and measurement across all channels: search, social, programmatic, CTV, audio, and emerging platforms.
• Drive net-new business sign-ups and improve the rate at which sign-ups convert into first-time bookers, owning both halves of the acquisition motion.
• Drive acquisition efficiency, measured against product-line ROAS and LTV:CAC, not channel-level proxies.
• Partner across Performance, Analytics, and Product to ensure measurement, attribution, and signal quality reach a high bar across the sign-up and first-booking funnel.
• Own the creative testing loop for Travel (hypothesis, variant, scaled winner) in partnership with brand and creative resources.
• Lead channel expansion into net-new paid channels (CTV, Spotify and audio, direct mail, emerging platforms) with a structured test-and-graduate framework.
• Build and maintain the weekly performance narrative for Travel: what's working, what's not, and what's next.
• Coordinate with lifecycle and CRM so paid acquisition hands off cleanly into the customer journey, without owning the email and journey flows yourself.
• Use AI tools and workflows to increase throughput: audience building, creative briefing, performance reporting, and in-platform optimization.

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