Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Responsibilities

• Design the full-scope marketing strategy for Retail and Consumer Services, encompassing long-term direction, value-driven messaging, key audience segments, and growth pathways
• Translate research on markets and clients into hands-on marketing plans influenced by present-day trends, buyer pain points, and competitive dynamics
• Craft fresh industry narratives and viewpoints that connect EPAM's offerings to the difficulties clients face and the openings available in the market
• Liaise with leaders in business and sales to make certain marketing objectives and performance indicators remain in step with wider growth plans
• Speed up pipeline development and shorten sales cycle length by leading coordinated programs that back major accounts, high-value deals, and cross-selling chances
• Curate and roll out the Retail and Consumer Services offerings catalog by determining which solutions matter most and guiding their release
• Lead integrated go-to-market activities that include thought leadership writing, marketing campaigns, ABM, digital efforts, and physical events
• Establish joint ventures with alliance partners to unlock additional ecosystem opportunities for marketing and demand generation efforts
• Develop sales-supporting content, senior-level playbooks, and thought leadership pieces that strengthen EPAM's footprint in the market
• Implement a metrics-focused approach for monitoring outcomes, enhancing campaign results, and calculating return on marketing spend

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