Lead Product Marketing Manager

Responsibilities

• Shape Product Strategy Through Insights
• Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
• Lead GTM Strategy and Execution
• Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze…
• Drive meaningful business impact through scalable programs that accelerate adoption and growth.
• Accelerate Product Adoption and Growth
• Design and execute programs that drive merchant engagement and adoption at scale.
• Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency.
• Analyze product adoption to inform optimization strategies and identify growth levers.
• Enhance Strategic Client Engagement

Languages