Sr. Growth Marketing Manager

Responsibilities

• Demand Generation Strategy & Campaigns
• Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets.
• Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing, in coordination with sales development.
• Own end-to-end execution for webinars tied to active demand gen campaigns (platform administration, promotion, registration, and follow-up).
• Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement.
• Programs & Partnerships
• Own content syndication, third-party promotions, and paid placements end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking.
• Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned on timing, assets, and channels.
• Paid Media & Search
• Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages.

Languages