Principal Performance Marketing Specialist

Responsibilities

• Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception.
• The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals.
• As Principal Performance Marketing Specialist, you will be responsible for building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
• You act as a subject-matter expert within the growth team, helping define channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable. You partner closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
• Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
• Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
• Supporting organic search strategy, including SEO and generative engine optimization (GEO).
• Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
• Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
• Marketing Automation & Lead Nurturing

Languages