Digital Marketing Specialist

Responsibilities

• Google Ads & Performance Marketing
• Assist with setting up, managing, and optimizing Google Ads campaigns.
• Monitor campaign performance and analyze key metrics, including CTR, CPC, CPA, and ROAS.
• Support the testing of advertising creatives, audiences, keywords, and campaign settings.
• Prepare regular performance reports and identify opportunities for improvement.
• SEO & Organic Growth
• Assist with keyword research and competitor analysis to identify organic growth opportunities.
• Support on-page SEO optimization, including titles, meta descriptions, headings, and content structure.
• Monitor website performance and organic traffic using Google Analytics and Google Search Console.
• Assist with SEO content planning and optimization in collaboration with content creators.

Languages

Required

• 1–2 years of experience in digital marketing, performance marketing, SEO, or a related field.
• Basic understanding of SEO principles, keyword research, and on-page optimization.
• Familiarity with Google Analytics and Google Search Console.
• Good analytical and numerical skills, with the ability to work with Excel/Google Sheets.
• Understanding of digital marketing KPIs such as CTR, CPC, CPA, and ROAS.

Nice to have

• Good command of English.
• Strong attention to detail, organizational skills, and a proactive approach to work.

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