Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Responsibilities

• Craft the overarching go-to-market marketing approach for Retail and Consumer Services, covering long-range vision, value messaging, target audiences, and growth avenues
• Turn insights gathered from markets and clients into practical marketing roadmaps shaped by emerging trends, buyer needs, and competitor moves
• Build distinctive industry viewpoints and stories that connect EPAM's capabilities to the problems clients face and opportunities in the market
• Team up with business and sales leadership to keep marketing goals and metrics aligned with broader growth ambitions
• Fuel pipeline growth and faster sales cycles by running combined initiatives that back strategic accounts, sizable deals, and cross-selling potential
• Define and bring to life the Retail and Consumer Services offering lineup by pinpointing key solutions and coordinating their rollout
• Head up unified go-to-market efforts spanning thought leadership, marketing campaigns, account-based marketing, digital channels, and events
• Develop collaborative activities with alliance partners to unlock greater ecosystem potential for marketing and demand generation
• Produce sales tools, executive-level playbooks, and thought leadership pieces that reinforce EPAM's standing in the marketplace
• Set up a metrics-driven method for tracking performance, refining campaigns, and evaluating marketing ROI

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