Growth Media Marketing Manager, Paid Search

Responsibilities

• Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
• There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
• Paid search is one of the highest-contributing channels to Instacart's growth, and with significant investment across Google Ads and Microsoft Ads, the precision of day-to-day execution is what determines whether the program scales or stalls. The SEM team is small and high-performing, which means every team member carries real ownership over a complex, multi-million dollar program that directly drives new customer acquisition. This role exists to bring the operational rigor, analytical depth, and campaign management expertise needed to keep that program running with consistency, accuracy, and impact.
• Multi-million dollar monthly budgets are paced and managed with precision, with spend alignment and campaign efficiency maintained across all accounts in close coordination with internal stakeholders.
• Large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting, are continuously optimized and maintained within established testing frameworks and operational playbooks.
• A/B tests and marketing experiments with Data Science, Analytics, and Product teams are supported with meticulous records of campaign changes, budget pacing, and performance trends.
• Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.

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