Senior Content Marketing Manager

Responsibilities

• Turn high priority topics into compelling, narrative-defining content
• You’ll own what Iterable publishes, the point of view it offers, and the standard it’s held to.
• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.
• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.
• Own Iterable’s brand voice and point of view
• You’ll develop a deep understanding of Iterable’s brand voice and differentiation strategy and see that it comes to life in everything we produce.
• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.

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