Vertical Sales Strategy and Operations

Responsibilities

• Vertical Deep Dives -
• Own the research and strategy for each top vertical: market sizing, ICP and persona definition, buying process, priority use cases, competitive positioning, and where ElevenLabs wins.
• Vertical Launches - Run the end-to-end launch of each vertical, from strategy and segmentation through enablement, pipeline targets, and post-launch performance reviews.
• Cross-Functional Alignment -
• Drive alignment across PMM, FDE, Product, Sales, and Marketing on vertical priorities, owners, and timelines. Be the single thread that keeps every function moving in the same direction.
• Product Needs - Dig deep into what each vertical requires from the product — integrations, compliance, features, workflows, and translate field signal into prioritized, evidence-backed requirements for Product.
• Data-Driven Strategy - Define the metrics that matter for each vertical (pipeline, win rate, ACV, sales cycle, product adoption), build the dashboards, and use the insights to decide where to double down or pull back.
• Leadership Partnership - Serve as a trusted advisor to Sales and GTM leadership on where to invest by vertical, with clear recommendations and regular performance reporting.

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