Senior PLG Digital Growth Manager

Responsibilities

• Own PLG growth targets and strategy
• Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
• Grow qualified product signups
• Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
• Optimize the digital → product journey
• Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
• Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
• Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
• Connect acquisition to activation
• Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.

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