Customer Marketing Manager

Responsibilities

• Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value
• Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
• Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
• Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
• Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
• Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
• Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy

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