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Senior Product Manager, CRM & GTM Systems
GitLab
Remote · United StatesSalary not disclosedfull-timeGitLab Careers
We're looking for a Senior Product Manager to own the Lead-to-Opportunity (L2O) domain within our Salesforce and GTM technology ecosystem. This role sits at the intersection of marketing operations, sales process, and technology owning the roadmap for how leads are captured, scored, routed, and converted into pipeline, and how our broader GTM tech stack supports that motion.
Responsibilities
- Internal Product Roadmap Ownership
- Define, own, and maintain the multi-quarter internal product roadmap for the
- Lead-to-Opportunity domain covering lead capture, enrichment, scoring, routing, conversion, opportunity and the broader GTM technology stack integrated with Salesforce
- Translate business strategy from Marketing, Sales Development, RevOps, and GTM leadership into sequenced, prioritized system capabilities with clear outcomes and success metrics
- Define the domain's strategic priorities each quarter and half, balancing net-new capability delivery, stabilization, and technical debt reduction with transparent trade-off frameworks
- Drive quarterly planning ceremonies, partnering with Engineering Managers and BSAs to align capacity with roadmap commitments
- Own domain-level documentation: process maps, current-vs-future state lead lifecycle flows, and decision logs that keep stakeholders and the team aligned on scope and ownership
- Stakeholder Partnership &
Languages
- Work format
- Remote
- Seniority
- Lead
- Posted
- 2 Oct 2026
- Last verified
- In the last 5 days